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A downturn in the economy put enormous pressure on fleets as freight slowed and fuel prices rose. Yet some fleets see opportunities amidst turmoil, as these ads illustrate.

           

It's a Jungle Out There

From bugs to beasts, we see a little bit of ourselves in their lives. And the parallels extend to the business world – to survive, you have to adapt.

This campaign leveraged these metaphors to deliver XTRA Lease’s message in a way unique to the industry—using animals in the ads while incorporating the use of trailer parts.